To support the UK launch of JD & Coca-Cola’s pre-mixed range, the brands created a touring truck activation inspired by Coca-Cola’s iconic Christmas truck.

As sole designer, I created the digital companion experience: a live Truck Tracker following the tour across festivals, sporting events, retail partners and university campuses throughout the UK.

• Worked directly with both brand teams to align two distinct visual systems and approval processes.

• Designed and launched the JD x Coke Truck Tracker microsite to a fixed festival season deadline.

• Defined the site experience and visual language from scratch.

• Partnered with developers on interactive mapping and live-location functionality.

• Managed live content updates throughout  the tour, keeping imagery and copy on-brand.