To launch Pokémon Unite in the UK, I led the full creative execution for a Wembley Stadium takeover across two England international matches.

The challenge was to create motion work that stayed legible at stadium scale, worked as a continuous loop and translated cleanly to broadcast.

• Researched stadium scale, visibility and broadcast requirements.

• Designed a continuous looping animation across Wembley’s digital panels. 

• Developed creative copy and motion assets for the live-sport environment. 

• Worked directly with stadium technicians through match-day delivery. 

• Reached 75,000+ spectators per fixture,  with additional national broadcast exposure.