Refreshing Coca-Cola’s iconic ‘Perfect Serve’ training identity for hospitality teams.

CCEP · Creative Lead / Motion

Following a product rebrand, CCEP needed to refresh its B2B Perfect Serve training content, helping hospitality partners deliver a consistent Coca-Cola experience across venues.

I led the project from pre-production through shoot and post, balancing practical education with premium product storytelling.

  • Scripted and storyboarded training films around Coca-Cola’s Perfect Serve guidance.

  • Worked on set with the video team to shape scenes, product placement and visual detail. 

  • Led post-production across motion graphics, colour grade, sound and subtitles.

  • Created content designed for broad use across Coca-Cola’s hospitality network, helping stockists adopt a consistent approach to product presentation and service.

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