CCEP NXT Labs was designed to move customers into CCEP’s online ecosystem, giving them access to tailored training, insights and product tools.

I led the creative approach across markets, developing a scalable explainer-film system that made a complex digital platform easier to understand and adopt.

• Defined the strategy and creative approach for simplifying a complex B2B proposition.

• Developed scripts and storyboards for a series of short explainer films.

• Managed localisation across five languages, coordinating translators and voice talent.

• Adapted voiceover timing, subtitles and on-screen content for each market.

• Oversaw external animation production and final delivery.