Developed the hero film and supporting social content for Vapiano’s “Everything Starts Here” campaign, celebrating the small firsts that become memorable moments.

Built for international rollout, the campaign relied on visual storytelling rather than voiceover or on-screen copy, keeping the idea culturally flexible and localisation light.

• Co-developed the campaign concept, storylines and character personas.

• Shaped key scenes, styling, props and casting across the shoot. 

• Coordinated talent, production logistics and stakeholders within a live restaurant environment.

• Supported on-location direction and problem-solving throughout filming.

• Oversaw post-production, narrative flow and market-specific content selection.