Pokémon UK & EU needed a repeatable way to make new TCG releases feel premium across social and digital. I developed a motion design system that transformed static card artwork into dynamic launch content and became the visual benchmark for future releases.

Over a 3+ year partnership, the system supported monthly launches at scale and helped open the door to wider commissions across TikTok, international campaigns and stadium activations.

• Defined the original motion language and animation principles

• Developed techniques that gave 2D card artwork depth, movement and polish.

• Delivered monthly launch content across the 3+ year partnership. 

• Scaled the system across multiple releases and campaigns.

• Extended the relationship into commissions for wider digital and live activations.